![]() "Despacito" also spawned spoofs and has made history as the most-watched video on YouTube with more than 4.8 billion views. Read also: Dance hit 'Despacito' now remixed as a Mandarin-Spanish song The video was directed by Carlos Perez, the Puerto Rican who shot "Despacito" and has worked with Ricky Martin and Marc Anthony. I wanted to make this fun and to show that the song could empower women," Daddy Yankee said. "We were inspired by the bright colors of the '90s and a bit of the era's fashion. Women, who so often take passive roles in highly sexual songs, assume the lead in showing their moves. In a retro video, Daddy Yankee and his cohorts dance around well-trodden streets covered with vibrant street art. ![]() Musically, the song returns to early reggaeton without the pop melodies that mega-stars such as Shakira, Enrique Iglesias or "Despacito" co-writer Luis Fonsi deployed to bring the genre to the anglo pop world. "You're one tough mama," Daddy Yankee sings, with lines such as "If it's a crime to be so beautiful / I'll arrest you in my bed and put you in handcuffs." "Dura," which literally means "hard" but could also mean "hot" when it comes to appearance, is an ode to a beautiful woman. Read also: 'Despacito' sweeps Latin Grammys - and heads to Asia "The 90-year-old grandmother was phenomenal," he said, adding: "No doubt that video gives encouragement to the whole world."Ĭelebrities who have taken the #DuraChallenge include Venezuelan model Diosa Canales, Dominican reggaeton singer Natti Natasha and the Puerto Rican former Miss Universe Zuleyka Rivera, who also appeared in the "Despacito" video. The Venezuelan appears in the video shot in a gym in Miami.ĭaddy Yankee agreed. ![]() The excuse is all in your mind," the zumba instructor, Rina Elena Martinez told AFP. Rachel Phillipsen, a 90-year-old New Yorker of Puerto Rican origin, follows a zumba instructor with impressive rhythm and coordination as Daddy Yankee sings in Spanish, "I like how you move that ram-pam-pam." The video has generated 5.5 million clicks. ![]() More recently, the 25-year-old Valdiri has been eclipsed as the #DuraChallenge star by a nonagenarian. It also set off a rush of new homemade interpretations of the song - posted under hashtag #DuraChallenge.ĭaddy Yankee's original video has been seen nearly 200 million times on YouTube. The video has been viewed nearly nine million times on her Instagram account and in Daddy Yankee's repost. The next day, Colombian model Andrea Valdiri posted a video on Instagram, barefoot in sweatpants and a loose white top, as she danced to "Dura" with her hands rubbing sensually around her body. "Dura," he said, harks back to "the rhythm and nostalgia for music of the late 1980s and early 1990s, that essence of reggae that inspired reggaeton."ĭaddy Yankee, whose real name is Ramon Luis Ayala, released "Dura" on January 18. ![]()
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